(He never got back to me about the literary-feud thing, by the way.)

So, we’ll take famous works of literature and personalize them for people.

Oh, yeah?

Yeah, very simple. They’re all public domain now anyway, so, why not? Right? So we take, say Oliver Twist and at every mention of ‘Oliver’ we substitute the client’s name! Genius, right? Think about it, Pride and Prejudice we could put like a whole family in there. So. What do you think?

It is definitely something we could do.